Couldn't agree more Dave. This is why Apple excels at what it does (making premium computers and consumer goods) and part of what makes a language like Ruby so compelling (it doesn't just work great, it i looks great too). As a designer who has crossed over into a more technical discipline (I was a print designer, then web designer, now an IT officer), I've often despaired at how little stock is put into aesthetics and overall quality of experience. Most of us enjoy beautiful things in our lives: our homes, our cars, our natural environment, and yet the computer industry, until Apple gave it a kick up the butt with the original iMac, seemed to think it irrelevant. It has taken until now, nearly 10 years later, for Microsoft to catch up and release something that overtly acknowledges aesthetics, and even then Vista doesn't look that good (and it's worth remembering, that it took a good 6 or 7 years for Apple to refine the look of OS X). Office 2007, on the other hand, looks fantastic and, with all due credit to MS, acts and functions brilliantly. It's a true piece of innovation and design excellence. It's the first piece of MS software I've used in years that actually put a smile on my face and makes me want to use it.
I'll check out David Gelernter book as this, as you can probably tell, is a subject very close to my heart.
Charles
Charles Roper
Digital Development Manager | Field Studies Council
http://www.field-studies-council.org | https://twitter.com/charlesroper | https://twitter.com/fsc_digital